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ANNUAL
REPORT

2023-
2024

Welcome

Noel Curran
Director General
Delphine Ernotte Cunci
President
“In these challenging times for public service media across Europe, we face numerous obstacles, from rapid technological advancements and evolving audience behaviour to economic pressure and political scrutiny. Yet, it is precisely in such times of adversity that our collective strength as a community shines brightest. ”
Read introduction in full

Our Members

 

Member organizations

 

countries in Europe and beyond

 

Associates in Asia, Australasia, Africa, and the Americas

The European Broadcasting Union (EBU) is the world’s foremost alliance of public service media.

We have 113 Member organizations in 56 countries in Europe and beyond.
‍Plus, an additional 31 Associates in Asia, Australasia, Africa, and the Americas.

Our vision is to strive to make public service media the most creative, trusted, and engaging media today and in the future.

Focus on AI

Artificial intelligence is a technological stride of seismic significance to public service media and is set to radically change our Members’ processes and workstreams. With so much at stake, AI is divisive: will it bring job losses or job creation? There are questions around ethics and trust, policy, and legislation. How will public service media grapple with the tech titans who, by cutting corners to lead the AI race, are jeopardizing PSM’s relationship with their audience?

At the EBU, we’re mindful of the hazards and determined to address them. But we lean into optimism because of the enormous opportunities this frontier technology promises for efficiency, creativity, and audience insights.

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OUR MISSION

1. Content and distribution

Content is at the heart of public service media’s offer.

We want to help Members continue to provide the most creative content that inspires, educates, and entertains our communities and reflects their diversity.

That can be through providing access to breaking news, world-class music and leading sport events; developing co-productions like the Eurovision Song Contest and new animations; or continuing to provide inspiration on new formats such as podcasts and the best ways to distribute them.

 

Items in Eurovision News Exchange

 

Sports agreements offered

News

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K 

pieces of social media news verified

News

In a year driven by major news stories including ongoing war in Ukraine; a catastrophic earthquake; and the domination of the global news agenda by the Israel-Gaza conflict, there has been a corresponding need for high-quality, independent journalism.

Our Members contributed a huge 20,839 items to the Eurovision News Exchange (May 2023 - April 2024) and we shared over 55,000. Crucial to this was the verification work of the Social Newswire which sourced eyewitness content directly from Gaza, providing perspectives and context from the Middle East war zone.

Research, intelligence, and shared expertise underpin all our work. The Investigative Journalism Network exposed Russification in occupied Ukraine and we developed the first Ukraine War Archive, a repository for public media broadcasting on the conflict that will inform and educate for years to come. We also asked if there was a future for the TV news bulletin in a special report.

It's our community that enables us to be front and centre of breaking news because we collaborate with the very best editors and journalists. Across our News Committee and expert groups we cover a broad diversity of the Membership, complemented by informal groups such as the regular Editors-in-Chief meetings and dedicated Climate Journalists Network, ensuring we’re focusing on what’s important, all of the time.

Our Head of News Liz Corbin was promoted to Director of News in April after 4 years in the role.

News EVENTS

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events covered by Eurovision News Events

News EVENTS

News Events provided support services to a wide range of clients, including host broadcast services, studio spaces, and stand-up positions. From Davos to the Eurovision Song Contest to COP28, these are operations that also require feats of advance planning and logistics. One example was the Coronation of HRH King Charles III where we delivered almost 6,400 minutes of live stand-up transmissions over two days for 45 broadcasters from 26 different countries, ensuring the world could watch and listen as history was made.

A European Perspective

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A European Perspective

A European Perspective provides quality diverse journalism to audiences in their own language from Europe’s public service newsrooms. It is powered entirely by EBU technology and represents a unique collaboration between technology and editorial teams.

There are currently 20 participating organizations in 17 countries providing trusted media content and contributing expertise to this innovation journey. In 2023, the new stories featured in the widget received almost 100 million views, and since 2021, 12 million people have engaged with or read the content.

The project is anchored in the EBU Digital News Hub, which contains more than 2.5 million multimedia articles. This vast data collection has been used to train a constructive algorithm and prototype one that translates public service values into the digital world. The News Hub and the algorithm work are accessible to all Eurovision News Exchange participants.

A European Perspective is a user-pay project, and several rounds of external funding have helped support Members' innovation efforts, recognizing its value and importance.

Television

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Television

Since launching in 2021, our co-production initiative has launched numerous successful collaborations. Highlights in 2023 included animation co-development projects 'Ray & Ruby' and 'Pig & Andersen,' chosen from 70 projects pitched at the Cartoon Forum event, and 'This Is Me', a documentary series offering an insight into a diverse group of preschoolers' lives.

The Vienna Philharmonic Orchestra's Summer Night and New Year concerts, produced by our Austrian Member ORF and distributed worldwide, have also continued to captivate global audiences.

The 2024 Eurovision TV Programme Exchange included 107 programme items from 14 Members, offering over 200 hours of diverse content across various genres.

The Eurovision Documentary Development network, backed by 27 broadcasters, remains committed to producing high-quality documentary content, exemplified by recent releases such as 'ABBA – Against The Odds'. While the Pre-Buy Network has continued to enable Members to secure rights to premium drama series, including 'In Her Car,' based on Ukrainians' wartime experiences.

Radio

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radio concert orders

RADIO

Dynamic shifts in audio trends have renewed our commitment to helping Members shape their radio strategy whilst embracing new technologies.

At our Podcast Forum, senior podcast producers converged to explore opportunities for sharing successful formats across our radio networks. We unveiled the second edition of our Podcast catalogue, a resource facilitating innovation by featuring standout podcasts that transcend borders and languages.

On World Radio Day 2024, we, along with UNESCO, the Association of European Radios, and 12 industry associations, highlighted radio's role in freedom of expression and the need to safeguard its accessibility on both traditional and digital platforms, including vehicles. We also launched our Connected Car Playbook; a united call to action for ensuring how radio can – and should – be visible and easy to find in the car.

The report 'Radio In Times of Crisis' from our Media Intelligence Service, shone a spotlight on terrestrial radio's vital role in maintaining communication continuity during emergencies.

The new face of our International Features Conference, the Audio Storytelling Festival, saw us celebrate 100 years of Italian radio with Rai, alongside a range of workshops and discussions on relevant content and storytelling best practice.

Music

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MUSIC

The transformative power of music has long served as a unifying force and catalyst for societal change.

This year, our flagship campaign ‘Women in Music – Celebrating Diversity’ brought together public service radio broadcasters across Europe in support of UNESCO's International Women's Day, with 49 Members backing the initiative.

Knowledge-sharing efforts saw active discussions around various challenges, resulting in an increased emphasis on classical audience digital engagement. The ‘Music and Radio 60-minute sessions’ initiated exclusive interviews with major artists like Sir Simon Rattle and Rufus Wainwright.

Additionally, our newly established Music Strategy community prioritized the strategic role of popular music for radio.

Concert exchanges honouring musical icons such as Sarah Vaughan and Nick Cave were made accessible across our networks, and we continued to champion emerging artists through our support of events including the Eurosonic Festival.

Eurovision Sport

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Eurovision Sport

We’ve launched a pioneering new digital streaming platform – eurovisionsport.com – to boost free access to sport across Europe.

Eurovision Sport will work alongside our network of public service Members to ensure audiences can enjoy end-to-end coverage of a host of Olympic sports from athletics to gymnastics, skiing, swimming and many more. It will feature events from World to European Championships, multi-sport events and national championships and be the first sports streaming service to provide true gender equality across all its live sports content.

Eurovision Sport is designed to help sports fans find and access the sports they love and for sports federations to reach and grow new audiences. It will give Members the flexibility to fully realise their rights and utilise them in a way that can help them secure more fantastic sporting content for the future.

You can create a free account now at eurovisionsport.com or download the app.

EBU Sport

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EBU Sport

This year, the EBU has continued to put a focus on the growth of women’s sport, ensuring we work with our Members to grow new audiences and promote sport for all.

The FIFA Women’s World Cup was a highlight of the summer with more coverage than any previous edition of the competition, thanks to rights deals brokered by the EBU.

Other highlights of the year include the World Athletics Championships, the UCI Cycling World Championships, the European Games, the Biathlon World Championships and the Special Olympics World Games.

We’ve also continued to innovate in our coverage, for example being the first European sport organization to experiment with AI technology to offer 24-hour audio coverage at Silesia 2023.

Eurovision Song Contest Liverpool and Junior Eurovision Nice

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Number of viewers to Eurovision Song Contest (TV viewers in 38 European markets)

Eurovision Song Contest Liverpool and Junior Eurovision Nice

The 2023 Eurovision Song Contest was another milestone event for the competition as the BBC hosted in the UK on behalf of Suspilne Ukraine, who won the Contest in 2022.

Kalush Orchestra’a emphatic win for Ukraine, and its culture, was celebrated throughout the three incredible live shows from Liverpool which embraced the competition like no host city before.

37 Members took part in the shows which resulted in another historic moment as Loreen from Sweden became the first woman to win the Contest twice and gave her country a record-equaling 7th win with ‘Tattoo’.

The 3 live shows were seen by over 161 million television viewers with ESC content reaching over 100 million accounts on TikTok, the event’s official entertainment partner, and 45 million unique viewers on our YouTube channel.

The Junior Eurovision Song Contest was hosted in Nice by France Télévisions, who staged the competition for the second time in 3 years following wins in 2020 and 2022. 16 countries participated and the event reached a total audience of 27 million. The Contest was won by France again – making them the second country to win back-to-back, after Poland, thanks to Zoe Clauzure’s performance of ‘Coeur’.

Distribution Technology

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Distribution Technology

Our activities in 2023 focused on innovating to maintain or increase the cost-efficiency, robustness, reach and prominence of public service media services.

We investigated and coordinated the development of next-gen media distribution technology, such as through the ESA-funded 5G-EMERGE project with a consortium of 20+ partner companies. The 5G-EMERGE technology combines the advantages of broadband, terrestrial and satellite into an interactive broadcast feed – providing a cost-effective solution for media service delivery, improving quality of service, and offering added resilience in media distribution architectures.

We also supported efforts to bring the full value of complementary PSM offerings to bear in the home, such as through the merging of linear and on-demand services for television viewers, using available technologies such as DVB-I and HbbTV.

OUR MISSION

2. Transformation

We aim to help our Members stay in front of rapidly shifting markets and new technology.

For public service media, this means digitizing the processes behind content creation and its delivery to audiences - but that’s not all. It also means rethinking how work is done, embracing data-driven decision-making, and building a culture of continuous learning, growth, and improvement.

At the EBU, we’re helping Members identify and implement fundamental change. Through access to expert knowledge and training, peer guidance, reports, reviews, and research, we’re enabling PSM to take the best next steps.

 

technical publications

 

Academy trainings

Digital Innovation

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Digital Innovation

We remain focused on solutions that apply at scale, allowing Members to exploit the unique value created by the public service media community, and helping PSM play a leading role in media technology innovation.

With the EuroVOX language toolkit transcribing and translating content in newsrooms, at large scale events, and within other services, and the News Pilot technology stack underpinning services such as A European Perspective and NewsDeck, our solutions now process millions of audiovisual content items every year for PSM.

The PEACH recommender ecosystem has evolved and is being adopted by additional Members for its PSM-centric design philosophy, giving them control over their data pipelines and algorithms, and an important building block for the transformation of their digital landscape and the adoption of AI.

Production Technology

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Production Technology

With almost 2,500 engineers accessing our technology expert communities and working groups, we facilitate a strong exchange of knowledge, ideas and best practice on key technologies.

2023 brought a significant increase in the demand for our services on AI and Metadata, with our expert communities serving as a central hub for Members.

EBU Technology & Innovation responded to Members’ demands on testing and investment guidance for the wider use of video in HDR quality, IP, Cloud and software-based production technology, 5G wireless production and LED walls in content creation. We also conducted cybersecurity testing of vendors’ equipment, helping Members to protect against attacks.

We continue to foster exchange and collaboration with and between PSM R&D centres as well as Members’ Innovation Hubs in Europe and Asia, including on common positions towards the EU on future R&D funding programmes.

Sustainability

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Sustainability

Through our unique community of sustainability experts in the media space, we continue to gather and distribute knowledge and best practice to help Members lower the environmental impact of their media operations.

2023 saw the emergence of better data and quantitative frameworks, leading to a more detailed understanding of the relative impact of all major elements along the media value chain.

Through regular meetings and a series of events and workshops such as the annual EBU Sustainability Summit, we exchanged on topics such as the ‘Scope 3’ space, which looks at the impact of purchase decisions for goods and services as well as travel and represents the most significant part of a typical media organization’s environmental footprint.

And with regulatory frameworks such as the EU’s Corporate Sustainability Reporting Directive coming into force, we also formed a new expert group to help Members in their compliance efforts.

Tailored Support

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Tailored Support

We want to help Members identify and implement the fundamental changes needed to safeguard their future growth and development. For several years, we have been offering bespoke Member transformation services such as peer reviews, agile consultancy, and strategy sprints to provide bespoke, tailored support that meets Member needs.

For the past year, we’ve been working, for example, with RTS in Switzerland on their transformation strategy – helping them build an interdepartmental network, organizing site visits; and working with the Executive Board on developing Northstar goals and an execution plan. While, at NPO, we've been undertaking a huge peer review transformation programme, looking at the structures, processes and decision making at the top of the organization.

We have also done strategy sprint work in Kosovo, Azerbaijan, and Georgia, and our leadership program ‘A Day With’ has involved 11 DGs and CEOs on intensive leadership and transformation exchanges.

Diversity, Equity & Inclusion

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Diversity, Equity & Inclusion

Bringing public service media closer to their audiences is a key commitment for the EBU and is core to our values and mission.

Our work in Diversity, Equity and Inclusion (DEI) supports our Members in ensuring broad representation in their content and at every level of their organization and we’ve launched online sessions that focus on specific topics, from using AI tools for DEI to neurodiversity.

The Women in STEM co-production premiere for International Women’s Day underscored the importance of celebrating and inspiring women working in science. While a number of successful DEI conferences, such as the DEI annual plenary hosted by RUV in Iceland and the Access Services annual plenary hosted by RTS in Serbia, also inspired collaborations on projects which will see the light in 2025. Meanwhile our DEI Steering Group, with input from an active range of specialist groups, meets quarterly to keep us on track.

Young Audiences

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Young Audiences

Engaging with young audiences is crucial for the ongoing relevance and sustainability of public service media in today's rapidly evolving digital landscape.

Our focus remains on sharing best practices for engaging young audiences, and we’ve continued to prioritize establishing communities and networks among Members.

We undertook various activities in 2023, including diversifying the range of topics covered in Heads of Kids meetings and arranging new in-person study visits with the youth community. A special Youth Brand Talk in collaboration with RUV offering valuable strategic insights into connecting with younger demographics. We also developed an online casebook of best practices from Members.

The fourth edition of our #SayHi Campaign, promoting friendship and inclusion, involved 7 EBU Members, and we pursued various co-production initiatives, such as documentaries, dramas, and preschool programmes. Partnerships with the EBU Music and EBU Radio Teams enhanced collaboration opportunities, and custom reports from our Media Intelligence Service provided valuable insights into young audience trends and preferences.

EBU Academy

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EBU Academy

In the last year, the EBU Academy has undergone a period of change with a new leader - former Faculty Member Justin Kings - and a revised strategy.

We’re aiming to give the Academy more scale and impact by focusing on the most critical topics for our Members and creating new training formats.

Highlights included the opening of the EBU Academy School of AI, a curriculum of artificial intelligence learning for PSM, with its first session attended by almost 40 Members.

The renowned EBU Academy Executive Programme is celebrating its 10th anniversary in 2024 and we have also launched an EBU Academy Future Leaders Programme to develop new and middle managers with high potential.

Media Intelligence Service

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Number of MIS reports: 37 research reports & 13 datasets

Media Intelligence Service

Last year, our Media Intelligence Service produced 97 different resources that were downloaded nearly 17,000 times by Members and stakeholders.

MIS explored new areas and new topics in response to current media trends. This last year, we produced Artificial Intelligence - Public Service Media Leveraging AI which covers how PSM organizations are grappling with the fast-growing AI market. Podcast: Deep Dive into a growing market which takes you through the dimensions of the fast-evolving podcast market. And, with the gaming audience becoming broader and more reflective of the general population, a report on Video Games exploring the latest trends.

The Public Service Media Strengthening Media Literacy report provided an overview of media literacy activities and looks to the future of this complex public service topic. While we looked at the economic impact of PSM sports broadcasting in a new report from Oxford Economics.

MIS also maintained its Member-focused approach by responding to over 290 individual requests in the last year.

OUR MISSION

3. Advocacy

We advocate and influence on behalf of Members to anchor them as strong media players.

That means helping shape national, international and European conditions that promote innovation, independence and choice for the citizens our Members serve.

And working with the industry, big tech, and standards bodies to ensure public service media content remains accessible and easy to find for all.

1K+

hours of customized legal advice provided

1,497

Number of subscribers to News2Know (up 13%)

Legal & Policy

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Legal & Policy

The European Media Freedom Act (EMFA) is a fundamental shift in how the EU treats media. It highlights the crucial role that the media plays in democracies. The EBU achieved notable success within the EMFA, with specific provisions to safeguard the independence and funding of public service media, but also, we helped ensure new protections that should help rebalance the relationship with online platforms.

As attention turned to the EU elections, the EBU highlighted PSM’s priorities for the next EU mandate. The campaign called on decision makers to ‘Do the next right thing for media and democracy’ because ‘public service media are bringing their best for Europe’.

In addition, the EBU has prepared a comprehensive overview on the EU’s digital rulebook, to help Members understand what new rights and obligations they have in European legislation. We have continued our advocacy with the AI Act, on territorial exclusivity (geo-blocking), and continued our series explaining the EU’s legislation on sustainability.

In expectation of a coming wave of AI regulation by the EU and others, we have already further prepared an overview of the new AI Act and Council of Europe AI Convention, and explored how it may affect PSM.

Connected Cars Playbook

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Connected Cars Playbook

We’re accelerating towards a future dominated by connected vehicles – but what does this mean for radio’s relevance in the car?

We launched our Connected Car Playbook, a united call to action for ensuring how radio can – and should – be visible and easy to find.

Supported by our Members including ARD, BBC, Radio France, and Swedish Radio, we’re urging the radio community to positively engage with the automotive industry and secure their commitment to this approach. And, with radio being the most listened-to form of entertainment across Europe, we pledge to work with the motor industry so that audiences – their customers – can continue to easily access the content they love.

National campaigning

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National campaigning

Public service media organizations are finding themselves under increasing political and financial pressure across Europe. We are committed to working to championing its value and safeguarding its future.

We work with our Members to defend their independence and sustainability where it is being challenged. Notable examples include Slovakia where, at time of writing, a new draft law has been approved that would shut down our Member RTVS and threaten the long-term independence of PSM. Georgia where new funding proposals would have heightened the risk of undue political interference. And Latvia where government plans to stop our Members broadcasting in Russian could leave Russian speakers in the country more exposed to disinformation, fake news and propoganda.

WRC-23

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WRC-23

The ITU’s World Radiocommunication Conference 2023, which gathered more than 3,900 delegates from 163 member states in Dubai, was one of the most significant items on the calendar for broadcasting in a decade.

The outcomes were crucial for the future of our Members’ distribution and contribution services, and positive, with broadcasting remaining the only primary service with regional scope, in the UHF band of 470–694 MHz in ITU Region 1. We successfully protected frequencies essential for the continued operation of digital broadcasting and the forthcoming launch of 5G-Broadcast services to mobile phones by a group of pioneering Members. A positive outcome was also achieved for wireless technology used by broadcasters in content production.

Alongside our Members, we’ve been preparing for WRC-23 since as far back as WRC-15, and more intensively since WRC-19.

Relationships with Big Tech

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Relationships with Big Tech

Our Digital Unit helps Members navigate the fast-evolving digital landscape, assisting them in reaching digital audiences, driving organizational change and curating best practices and strategic priorities to facilitate a better understanding of future platforms.

In the last year, we have been strengthening collaboration with industry experts and platforms, resolving member issues, disseminating information on new products and updates, and helping Members and departments in their relationships with Big Tech. We actively assisted in shaping distribution and platform strategies through research documents and expert group sessions, covering topics from FAST channels to TikTok security issues.

Our Technology and Innovation Department also ran a study mission to the USA for C-level members which has led to closer collaboration with companies including Adobe, Microsoft, Google, and Amazon.

Additionally, support for Media Innovation Fund projects, including AI integration into TV shows and news production, has demonstrated our dedication to anticipating and meeting the needs of future audiences.

EBU - A Community On- and Off-line

Events

Working groups

Online Communities

Member Relations

CORPORATE AND FINANCIAL

Financial Reporting

In 2023, the EBU made substantial financial progress despite global challenges and hurdles caused by Eurovision Services divestiture. New initiatives, including the Olympics contract and the Eurovision Sport digital streaming platform, alongside the improved performance of user-pay services such as News and Live Events, bolstered our financial stability.

The EBU savings plan, initiated in 2018, has resulted in a 10% reduction in running costs over the last five years despite the additional challenges posed by world events. This has been achieved by a reduction in staff costs through a review of employee benefits, nearshoring, and flexible working, as well as the cancellation of capital investment and OPEX projects.

The temporary financial contribution of CHF 3 million for 2 years from Members combined with the mitigation measures and continued efficiencies mean the mid-to-long-term financial outlook for the EBU is positive.
Financial Statement
Breakdown of Fees

In 2023, fees are up 4% compared to the previous year due to the exceptional 2-year increase of CHF 3 million agreed by the membership which ends in 2025. (click image to enlarge)

Usage of Membership and Mandatory Fees

Membership fees are used to fund the different services highlighted in this report. (click image to enlarge)

HR Developments

It’s crucial that workforces have the tools to adapt and thrive in eras of rapid change and the broadcasting industry is no exception.

Our Human Resources team is creating a more inclusive and agile workforce that focuses on innovation and flexibility, as well as investing in training, development, staff growth and wellbeing. Our first-ever dedicated Wellbeing Week had insights on physical and mental health, nutrition, resilience, and mindfulness.

As well as supporting our existing workforce, attracting new talent is key to our transformation plans. The EBU is the first public media organization to be EQUAL-SALARY certified. Our revamped careers page spells out what to expect from a career advocating for public service media, plus a new Talent Hub enables our future workforce to register their skills and interest.
Our Staff

 

 

Our workforce is an international one with 33 different nationalities from all age groups and cultural backgrounds working from our Geneva HQ.

 

% 

16% of our staff work from our offices in Brussels, Moscow and Rome or are employed on new flexforce international contracts.

Our work force is gender-balanced and, in recent years, we’ve worked hard to ensure that is also reflected at a management level in our organization.

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